K Beerschot VA to use iXpole in season 2019-2020

As one of the prominent traditional clubs in Belgium, K Beerschot VA has been living exciting times the past 6 seasons. They were on a 4 season promotion streak to promote from first provincial class to finally end up in the Belgian first division. The past two seasons they succeeded in securing one of the 2 period titles almost securing them a promotion to 1A.

If there is one thing the club has made clear, it is that they have certainly earned their spot in the professional league. While K Beerschot VA can count on a hardcore fan base to guide them through the most difficult games, playing in the Belgian professional competition requires professionalism at all levels, not only on the pitch.

Relationship management

As part of this professionalization, K Beerschot VA has decided to invest heavily in the relationship management of the business partners. To offer their partners and VIPs the best possible service, the club has decided to team up with iXpole. Starting 2019-2020, the club will be using iXpole both for internal processes as well as for the customer-facing self-service portal.

iXpole is a cloud platform for the full relational (CRM) and operational (ERP) management of sponsorship and VIP hospitality. The iXpole solution enables K Beerschot VA to automate all their B2B-processes. Thanks to a self-service VIP portal, ticketing, and catering processes will never be the same again.

With iXpole the club wants their business customers to enjoy a stress-free evening, offering a consistent experience before, during and after the game.

Günther Peeters says: “We have proven we can compete with the biggest professional clubs in Belgium on the pitch. Now it is time to achieve the same level of professionalism off the pitch. With iXpole we have chosen a partner who is a pioneer on the one hand but very experienced on the other hand.”

Gorik Vandersanden, co-founder of iXpole adds: “It is great to see that our evangelization is starting to work. Since we founded iXpole we have been preaching the importance of partner relationship management, next to fan relationship management. If a club in 1B realizes that their business partners are at least as important as their traditional and committed fan base, it shows that our vision is being adopted more broadly”

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About Luc

Luc is Business Development Manager at iXpole. Luc is on the constant lookout for ways to grow the iXpole community. This means of course a lot of evangelisation with sports clubs, fixed venue event operators and other potential users of the platform. Aside from that Luc also forges strategic partnerships of all kinds and looks after our marketing and communication.

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